Learn how to better utilize social media to increase customer satisfaction.
Many business owners and entrepreneurs are savvy and knowledgeable when it comes to their services and products, but are slow to implement social media platforms and technology. They're often unsure how to use them so it benefits their company and their clients (as in chatbots), or how to use it to set up credibility (as in Facebook®), or how to manage complaints that appear on social media. This topic will help close these gaps of knowledge. We'll talk about chatbots - what they are, how to set them up, and best practices for messaging. We'll also talk about how to set up and secure your Facebook® page, how to use it to spread your message, and ads. And finally, we'll cover the best course of action to take when managing online customer complaints.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Establishing Credibility on Social Media
- Post Frequency
- Scheduling on Your Facebook Page
- Responsiveness
- Facebook Ads
- Facebook Audiences for Marketing
- Sizing of Images for Facebook
- Facebook 20% Text Rule
- Set up and Security of Admins
- Profanity Blocks
Leveraging Chatbots on Facebook
- What Is a Chatbot?
- How to Use Chatbots
- How to Set up Chatbots
- Welcome Message With Key Points
- How to Be Transparent About Using Chatbots
- Best Practices for Messaging
Managing Customer Complaints
- How to Respond
- Best Way to Resolve Offline
- Apologize Appropriately
- Negative Posts Are Okay
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 17, 2018.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Lisa Larter
Lisa Larter Consulting
- 2017 Inductee into Alan Weiss' Million Dollar Consultant Hall of Fame
- The host of annual Ottawa business conference for 350+ attendees
- Author of Amazon International Bestseller, Pilot to Profit: Navigating Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing, and Sales
- Built and sold companies and generated millions of dollars in sales
- Founder of The Pilot Project program
- Spoken numerous times at the eWomenNetwork International Conference and Business Expo
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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