Learn effective strategies you can implement now to create a stellar online presence for your business.
Studies show that between 70-80% of people research a company online before visiting the small business or making a purchase with them. So, whether you're just starting to build an online presence or have one that needs an overhaul, this material will help you understand what to include, how to prioritize, and how to get started on (or revamp) your online presence. You'll learn how to identify the needs of your key target audiences, how to engage them where they are, and tips for having a professional (yet cost-efficient) presence. This topic is designed for the business leader but will cover the tech basics as well to help you get started without the need to become a programmer/developer. Gain resources to get on the path to an online presence that supports your business objectives and the needs of your audience. It can help your business be more successful.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Get the Right Domain
- What Are the Components of a Good Domain?
- Tips on What to Avoid
- Tools for Acquiring a Domain (and How to Do It)
Components of an Online Presence
- Website
- Social Media
- Planning Your Digital Ecosphere
Email Setup
- Don't Use a Generic Email Address
- Microsoft® 365 vs. Google® Workspace
Website
- Defining Your Strategy
- Features and Components
- Platforms/CMS
- WordPress®
- Wix/Squarespace®
Social Media Presence
- Which Are Important for Your Business?
- The Big 3: LinkedIn®/Facebook®/Twitter®
- Others You May Want to Consider
Bringing It All Together
- Five Steps for Success
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 7, 2021.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Peter Platt
Accountable Digital, LLC
- President, Accountable Digital, LLC
- 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s
- His experience brings together a unique combination of business development, account management, technology, and strategic planning skills
- Provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (https://accountabledigital.com/peter-platt/)
- Developed the first www.dupont.com web site (while at Saatchi & Saatchi)
- Purchased banner ads/microsite on hotwired.com for Eastman Kodak
- One of the first 100 people certified in Google® AdWords
- Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC)
- Can be contacted at [email protected] or 585-633-7748
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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