Learn effective strategies you can implement now to create a stellar online presence for your business.
In this session we'll help you understand the key steps in establishing an online presence for your business that meets the needs of your customers and prospects. As part of this class we'll feature some of the opportunities where AI can help streamline development not only for efficiency but also in adding overall value.
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Get the Right Domain
- What Are the Components of a Good Domain?
- Tips on What to Avoid
- Tools for Acquiring a Domain (and How to Do It)
Components of an Online Presence
- Website
- Social Media
- Planning Your Digital Ecosphere
Email Setup
- Don'T Use a Generic Email Address
- Microsoft 365 vs Google Workspace
Website
- Defining Your Strategy
- Features and Components
- Platforms/CMs
Social Media Presence
- Which Are Important for Your Business
- The Big 3: Linkedin/Meta(Facebook/Instagram)/X (Formerly Twitter)
- Others You May Want to Consider
Bringing It All Together
- 5 Steps for Success
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 5, 2025.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Peter Platt
Accountable Digital, LLC
- President, Accountable Digital, LLC
- 35-year veteran of the agency business and has been involved in internet marketing since the early 1990s
- His experience brings together a unique combination of business development, account management, technology, and strategic planning skills
- Provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (https://accountabledigital.com/peter-platt/)
- Developed the first www.dupont.com web site (while at Saatchi & Saatchi)
- Purchased banner ads/microsite on hotwired.com for Eastman Kodak
- One of the first 100 people certified in Google® AdWords
- Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC)
- Can be contacted at [email protected] or 585-633-7748
Add to Wishlist
More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
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With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
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You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
