Learn how your organization can build an attractive brand where prospective employees will want to work.
In today’s competitive talent market, businesses must ‘up’ their game to become and remain an employer of choice. Business leaders today have an acute need to find and retain top talent to be successful. With historically low unemployment rates, the competition for the best talent is at an all-time high. Therefore, having a compelling employer brand that will attract top talent is crucially important.
Most employers are only scratching the surface of having a competitive employer brand, which defines what it’s like to work at a company. It communicates the organization’s unique culture, mission, values, and purpose, helping prospective hires understand the benefits of joining the team.
To recruit millennial employees, organizations must adapt their missions and management styles accordingly. This course will focus on how organizations can build an attractive brand where potential employees will want to work. Additionally discussing tools and strategies to help you increase your company’s employment brand and recruit perspective employees, whose values differ greatly from their generational predecessors.
Remember, you have an employer brand whether you have put any effort behind it or not – so why not put in the effort craft a brand that you can be proud of and that will help you to attract the best talent and keep that talent in your organization so that it can thrive and grow?
Learning Objectives
- You will be able to describe the benefits of a positive employer brand and how it affects recruitment and retention.
- You will be able to discuss strategies to develop and enhance your employer brand.
- You will be able to identify the best ways to promote your employer brand.
- You will be able to review your current brand reputation and improve it.
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Importance of Creating a Compelling Employer Brand
Why Millennials Are Looking for a Great Brand
Create a Millennial-Ready Experience
Analyzing Your Brand
Strategies for Creating a Compelling Employment Brand
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
Live Webinar Registration
- ASA 1.0
- This program may qualify for 1.0 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]. Please retain proof of attendance in the event your CE record is audited.
HR Certification Institute 1.0
- This program has been pre-approved for 1.0 (General) recertification credit hours toward aPHR®, aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM), and SPHRi(TM) recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
SHRM 1.0
- Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.0 PDC(s) for the SHRM-CP or SHRM-SCP.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
OnDemand Course
This course was last revised on December 14, 2021.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
Who should attend?
This live webinar is designed for human resource managers, recruiters, hiring managers, benefits and payroll professionals, personnel managers, presidents, vice presidents, business owners and managers, and controllers.
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Larry Hammond, Sr.
Sea Ventures Consulting
- Owner of Sea Ventures Consulting
- Through his workshops, strategy sessions, and keynote addresses, he focuses on helping organizations that are stuck in the way it has always been done, thinking without ever achieving true satisfaction, to transform
- By producing an organizational culture that creates a contagious leadership environment, helps organizations to achieve maximum performance, increase employee retention, and heighten employee engagement
- More than 20 years of senior leadership, coaching, training, and development experience
- Mentor in business, marketing, sales, human resources, entrepreneurship, and leadership in public agencies and community organizations
- Facilitated management and employee feedback sessions
- Coaches leaders and managers in public and private industries around team building and culture development
- Developed, delivered, and evaluated a variety of training seminars, including, customer service, change management, strategic planning, leadership development, and public speaking
- Provided leadership training to Leadership Pasadena, a leadership program that empowers, inspires, and connects leaders who strengthen a diverse community
- Designed, developed, and delivered management and leadership programs for managers in the public, private, and nonprofit sectors that helped clients improve employee and organizational performance
- Certified in Managing Organizational Change (MOC)
- 34 Strong Certified Strengths Coach
- Completed graduate courses in public administration from Catholic University, Washington, D.C., and in information technology, University of the District of Columbia
- M.A. Degree in public administration, The Tseng College-Graduate, international, at California State University, Northridge; B.S. Degree, Clark Atlanta University, Atlanta, GA
- Can be contacted at 626-379-4108 or [email protected]
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
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