Isn't it time your blog stands out from the pack? Discover strategies to help search engines not only index your content, but understand what you're writing about.
With a short lesson and a few snippets of code, these reference materials will show you a few simple processes for implementing semantic markup to generate more impressions, clicks, and followers to any online content you write. Benefits for You - A quick history about how search engines use broad semantic markup to understand language. - How search engines currently use semantic markup to learn connections between words and predict popular search results. - Identifying different types of the most popular semantic markup. - How to use semantic markup like Schema.org to improve the visibility of content and increase traffic. - Which subject matter semantic markup impacts most and the best practices to take advantage of the opportunity.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Semantic Markup - What Is It?
- Quick Definition With Screen Caps
- Short History Lesson of Search Engines Using Broad Markup to Understand Language
Forms of Semantic Markup
- Schema.org
- Open Graph
- Twitter® Cards
- Google® Authorship
Implementation
- Schema.org Screenshot Example
- Open Graph Screenshot Example
- Twitter® Card Example
- Google® Authorship Example
Semantic Markup Results
- Goal = Increase in Traffic, Not Ranking
- Categorical Results by Subject
- Authorship
- TV Reviews
- Product Reviews
- Recipes
- Article
- Video
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 19, 2014.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Douglas Antkowiak
The Cobalt Group
- Search and social writer, speaker/trainer, strategist, and hands-on team manager
- Featured as a top ten contributor to Search Engine Journal, and has been published in journals and online marketing blogs such as Conversation Marketing, Wappow and the Cobalt Automotive Marketing Blog
- Presented with MarketingProfs University about online writing and authorship verification best practices
- View his writing portfolio and any of his latest work on his personal blog at SocialDoug.com
- Can be contacted on Twitter® at @SocialDoug
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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