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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty

Roy W. vanNorstrand
The Leren Group LLC
- Founder and president of The Leren Group LLC
- The Leren Group LLC is a professional services firm passionately devoted to delivering high impact, high value, sales training, sales coaching, and sales management solutions to our clients; we use an innovative model of resources, tools, training, consulting and coaching to drive what we call Leren Sales Optimization; our clients include small and medium businesses in several industries throughout North America
- More than three decades of sales management experience and practice in a variety of industries and business models including the Development of the Leren Group Sales Optimization Model™
- Served as a staff facilitator for the Heartland Technology Groups (HTG); a member of the Association for Talent Development (ATD – formerly ASTD); the Sales Management Association (SMA); The Professional Society for Sales & Marketing Training (SMT); The Sales Association (TSA); and a founding member of the Business Relationship Management Institute (BRMI); Adjunct Instructor at Northcentral Technical College
- A sought after speaker and subject matter expert on the topics of sales strategy, sales process and sales management
- Wrote the Professional Practice of Sales series of live and online training resources
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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