Thanks to the influence of technology, the world of marketing is constantly evolving.
Companies that do not stay ahead of the marketing curve get left in the dust. Kent Lewis, President & Founder of Anvil Media, will outline 9 Marketing Strategies to Avoid, if you want to stay relevant in 2013. If you're planning on utilizing QR codes, content marketing, retargeting or other "current" marketing techniques, this program will provide insights that may lead you to reconsider. Similarly, if you've avoided the use of landing page testing, video or content personalization thus far, you will be armed with new insights and inspiration. After this program you will have a solid foundation for your 2013 marketing plans. 5 Reasons to Order The world of online marketing is constantly changing to adapt to new technologies and trends. With this exclusive program, you will not only learn the 9 marketing strategies to avoid, but you will •Learn how to create compelling content that moves the needle. •Understand the power of developing multimedia assets for the sales funnel. •Learn how to double your sales through A/B testing. •Gain insights into the differences between bad data and bad analysis. •Learn why keyword-driven search engine optimization is dying.
This program begins by debunking some of the most commonly held beliefs in digital marketing today. Many professionals tend to get stuck in their ways and marketing is no different. Strategies that seemed reasonable or even innovative in the past — such as digital team building, renting email lists and web design by committee — don’t actually deliver the value we have been led to believe. After shattering some of these myths, this program then explains specific marketing strategies to avoid, and why they may be actually hurting your business’s efforts to raise its profile.
9 Marketing Strategies to Avoid was developed and is led by Kent Lewis, president and founder of Anvil Media.
The Professional's Choice in Continuing Education
Lorman Education Services has helped more than 1.4 million professionals get the training they need to excel in their careers. Our courses are useful to both mid-career digital marketers and individuals who are just entering the industry. Follow the links on this page to view our full list of available courses, or sign up for instant access to 9 Marketing Strategies to Avoid.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Obsolete Digital Marketing Strategy Recap:
- Digital Team-Building
- Website Design by Committee
- Managing Campaigns Based on Impressions, Clicks and Budgets
- Utilizing Third-Parties for Social Media Engagement
- Doing Black Hat SEO
- Renting Email Lists
- Sending Unsegmented or Untargeted Emails
Marketing Strategies to Avoid:
- QR Codes
- Keyword-Based SEO
- Misguided Content Marketing
- Untargeted Retargeting
- Avoiding Landing Page Testing
- Ignoring Personalization and Behavioral Targeting
- Underestimating the Power of Video and Audio Marketing
- Gaming Reviews and Buying Followers
- Making Decisions Based on the Wrong Metrics
Resources
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 6, 2013.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Kent Lewis
Anvil Media, Inc.
- President and founder, Anvil Media, Inc.
- Digital marketing including SEO, paid media advertising, organic social media and content strategy
- Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
- Regular contributor to SmartBrief and Business Journals Leadership Trust
- Member of Portland Advertising Federation, SEMpdx and IABC
- Bachelor’s degree in business, with a marketing concentration, Western Washington University
- Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
