Learn valuable strategies for effectively managing blogs and social media for your company for improved ROI.
Many companies struggle to keep track of all of their social media and blog posts, and thus the work they do doesn't get out frequently enough to make the impact it could in the marketplace, costing organizations time, money and increasing the frustration of those doing the marketing work. Strategies for Managing Your Company's Blogs and Social Media Posts helps everyone in the organization get on the same page for blogs and social media, and helps them improve the return on investment for these marketing dollars.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What's the Top Strategy to Use to Get Your Content Ready to Use?
What Types of Content Should Be Cataloged - and How?
How Can You Get Everyone on the Same Page and What Roles Do You Need to Fill out?
What Are Some Typical Pitfalls Organizations Experience When They Are Managing Their Company's Blogs and Social Media Posts?
How Can You Get and Measure a Return on Your Investment for Your Marketing Dollars?
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 8, 2020.
Call 1-866-352-9540 for further credit information.
- ASAP PACE 0.1
- This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
- IAAP 1.5
- All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.5.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Phil Gerbyshak
Phil Gerbyshak
- Founder of Phil Gerbyshak
- Presents programs, trains, and coaches people how to build their business by maximizing their use of technology and social media in their day-to-day jobs
- Written 5 books, more than 2500 articles, and been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor’s Business Daily, Inc. and many other publications
- Can help develop a strategy and bring in professionals to implement the strategy for you, with input and assistance from your business
- Former vice president of information technology at a full service financial services company, where he and his team were responsible for supporting over 100 applications used by advisors, investment bankers, research analysts and support staff
- Past director of social strategy for a compliance software vendor focused on the financial services vertical, where he coached, consulted with and trained customers and prospects how to integrate social media and social selling into their daily sales practices
- Currently the vice president of sales training at Vector Solutions, a SaaS company headquartered in Tampa, Florida
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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