Understand how to utilize social media to connect with your community and increase responsiveness and community involvement.
It's more important than ever for government agencies to have a robust social media presence that can create and strengthen real connections with their communities. However, these connections - and the benefits that result from them - don't just happen without careful planning and execution. Does your government agency have a Twitter® account that's currently quiet, or a Facebook® page that doesn't deliver? You'll learn what steps you should take in order to find success with your agency's social media accounts. Equally important, you'll discover the best practices you should follow in order to keep you and your agency from falling into one of the ever-present hazards of random or careless social media activity.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why Government Agencies Need Targeted Social Media
- Creating Community and Increasing Engagement
- Listening to Your People and Improving Customer Service
- Building Your Agency's Brand
- Driving Transparency and Efficiency
- Facilitating Emergency Management and Public Safety
From the Trenches: Case Studies of Successes and Failures
- The Good: Social Media Success Stories
- The Bad: Learn From These Blunders
- Avoiding the Career-Ending Move
Choosing the Right Social Media Platforms for Your Agency
- Twitter®
- Facebook®
- Linkedin®
- Instagram™
- Snapchat
- Others
Developing a Sensible Social Media Strategy
- Who Are You Trying to Reach?
- What Are Your Goals?
- What's Your Brand?
- What Will Be Your Mix of Content?
- Setting Standards: Quality vs. Quantity
- Growing Your Fans and Followers
Following Best Practices and Designing Your Social Media Policy
- The Right Tools and the Right People
- Responsiveness, Flexibility and Helpfulness
- Your Social Media Policy: What It Is and Why You Need One
- Your Social Media Policy: The Essentials
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 6, 2017.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Phil Nugent
NCG Strategic Marketing, LLC
- Founded NCG Strategic Marketing, LLC, a consulting firm focused on helping attorneys and accountants develop their strategic brand, strengthen their online marketing presence and improve their communications and public relations
- More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
- Presented in-depth LinkedIn® training to thousands of professionals, helping them to improve their online presence, overall strategy and everyday tactics
- Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn®,” PR News Group’s Writer’s Handbook, Vol. 2, 2016
- Five years of experience as the director of global marketing of a Fortune 500 company
- J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
- Can be contacted at [email protected] or at linkedin.com/in/philnugent/
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
