The social media landscape is becoming more complex and crowded every day.
It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience. But sometimes you need to step back and prioritize your many digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have limited resources and bandwidth. In this ondemand webinar, we will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. We'll delve into key questions, such as: Where is your target customer spending time? Where are your competitors? And what channels are driving the greatest traffic and conversion? We will also provide best practices for the leading social networks. This event will be hosted by CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Social Media Landscape
Key Social Media Trends
Identifying Your Top Social Media Channels
Stages of Social Media Engagement
Best Practices
The Social Media Checklist
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 4, 2014.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Margaret Dawson
Rival IQ
Margaret Dawson is chief marketing officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, she is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies, including Amazon.com, Microsoft® and HP®. She’s a frequent writer and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech, and the convergence of technology and business. You can follow her on Twitter @seattledawson.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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