Learn how to boost sales and decrease price arguments using psychological research.
Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research. Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a salesperson. With the sale becoming more complex, psychology is required to understand buyer resistance and sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance, then this topic was built with you in mind to help you close more business today -- guaranteed! Psychological pricing is nothing more than how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer, the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition, and provide the value required of your consumer.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Psychology of Buying a Quick Review
Today's Customer - Armed, Ready, and Perhaps a Bit Cautious
Value and Price - What Is Most Important
Examples of Psychological Pricing
How to Reduce the Edge of Price - 3 Simple Strategies
Watch Margins but Provide Room for Negotiation
When Discounting Can Be Effective
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 14, 2022.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Drew Stevens, Ph.D.
Stevens Performance Group
Dr. Drew Stevens, Ph.D.
- International financial educator specializing in retirement optimization
- Works with individuals to transform financial struggles into wealth and lifestyle fulfillment
- Started career on Wall Street, with extensive experience in financial markets and investments spanning 37 years
- Expertise in creating holistic retirement plans to maximize income and mitigate risk
- Author of 15 books, including ‘Understanding Social Security’, and writer of over 5500 articles on financial topics
- Licensed fiduciary in 7 states, ensuring ethical financial guidance for clients
- Renowned international keynote speaker, workshop provider, and media host
- NSSA, AHIP, and IRMAA certified
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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