Find out why you should embrace LinkedIn® for business development and review best practices for using it wisely and efficiently.
Since its launch back in 2003, LinkedIn® has solidified its position as the one essential social media platforms for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still unconvinced as to its value or remain uncertain about how best to use LinkedIn® to their advantage. This topic will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner. In this way, lawyers can turn LinkedIn® into a powerful and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What You Need to Know About LinkedIn®
- Science vs. Fiction: The Reality of LinkedIn® in 2020
- Why Lawyers Should Embrace LinkedIn®
- Privacy Controls: They're Game-Changing
Developing a Complete and Compelling Profile
- LinkedIn's Algorithm and the Human Brain
- The 7 Elements of a Complete LinkedIn® Profile
- Phil's Additional Seven Elements of a Compelling Profile
Who's in Your Network?
- The Most Commonly Debated LinkedIn® Issue
- Quality vs. Quantity
- What You Need to Know About Invitations
Leveraging You on LinkedIn®
- Growing and Managing Your Connections
- Getting Social and Being Engaging
- Building a Personal Brand: Posts and Articles
Taking It to the Next Level
- To Pay or Not to Pay?
- LinkedIn® Groups and Company Pages
- What's Next?
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 16, 2020.
Call 1-866-352-9540 for further credit information.
- CA MCLE 1.0
- Lorman Education Services is a State Bar of California approved MCLE sponsor and this course qualifies for 1.0 CLE hours of participatory credit.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Phil Nugent
NCG Strategic Marketing, LLC
- Founded NCG Strategic Marketing, LLC, a consulting firm focused on helping attorneys and accountants develop their strategic brand, strengthen their online marketing presence and improve their communications and public relations
- More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
- Presented in-depth LinkedIn® training to thousands of professionals, helping them to improve their online presence, overall strategy and everyday tactics
- Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn®,” PR News Group’s Writer’s Handbook, Vol. 2, 2016
- Five years of experience as the director of global marketing of a Fortune 500 company
- J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
- Can be contacted at [email protected] or at linkedin.com/in/philnugent/
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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