Learn where to start with your marketing plan as well as explore 4 ways to market on a dime.
To be a real marketing superhero, you have to get the work done and make sure it works. While that sounds simple, just getting the work done can feel like a mountain of whats and ifs. This program will share the tips and tools used every day to help with the whats plus in addition tackle the 4 big ifs. It will look at where to start with your marketing plan as well as explore 4 ways to market on a dime. The topic will cover important answers to the 4 big ifs of marketing and also give you a brief introduction to reviewing marketing data.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
To Be a Real Marketing Superhero
- Get the Work Done
- Make Sure It Worked
Assets and Strengths Equals Your Marketing Plan
- Assets Discovery
- Leveraging Assets
Before You Just Start Creating Your Marketing Willy Nilly
- Set Goals
- Know What Success Looks Like
- Create Buyer Personas - Commonly Called Ideal Customer Avatars
How to Get the Work Done
- Processes for the Win
- Process Examples
If You Do Nothing Else You Need to:
- Add Things to Your Site 4 Times a Month - Blogs, Projects, FAQ
- Leverage Automated Emails
- Jump Into Social Media
If You Can Only Invest in One Thing- Make Sure Your Website Isn'T Crap
- Make Sure It's Mobile Friendly - Go Test Your Site Here
- It Must Be Fast
- Create a Page for Each of Your Services
- Use Actual Photos of Your Company
- Install Google Analytics and Google Webmaster Tools
- You Need a Privacy Policy
If You Need to Talk to Past Customers
- Send Them a Letter
- Send Them an Email From Someone They Know
- Use Video to Communicate a Tough to Understand Content - Loom
If Your Target Audience Is Specific Try...
- Event Marketing
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 7, 2023.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Monica Pitts
MayeCreate Design
- Chief creative officer of MayeCreate Design
- More than 17 years of marketing experience
- Focuses on web design and online marketing for the construction industry
- Successfully launched hundreds of online marketing campaigns for regional and national specialty construction companies from San Francisco to Dallas
- MayeCreate voted 2015 best web design company and best marketing company in Columbia, MO
- One of Ten Approved Web Vendors for the University of Missouri Columbia
- Over $1.9M generated in online donations in December of 2022 through ComoGives.com, an online giving portal built by MayeCreate, benefiting 142 area nonprofits
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
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