Some brands don't realize the enormity of the Hispanic business opportunity.
Other brands don't know where to start. This OnDemand Webinar will examine the financial opportunity, simplify the market complexities and demonstrate how a national brand that was once casted off as aged and irrelevant regained its standing by successfully marketing to an often elusive consumer segment: the young and trendy bicultural Hispanic. 5 Reasons to Order: •Learn how to identify the Hispanic sub-segment that's right for your business •Learn how the time-in-country metric informs how Hispanics view your product(s) •Explore the broad spectrum of language usage among Hispanics and how that impacts your communication strategy •Discover the media mix that's most effective in influencing Hispanic buying decisions •Improve Hispanic customer loyalty by connecting with the cultural insights that matter most
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Why
- Economic Upside: the Growth in Population and Buying Power
The Who
- Complex Market: Understanding the Role of Language, Country and Culture When Communicating With the Hispanic Market
The How
- Case Study: Examining the Insights - How a Poorly Positioned Brand Achieved New Life With the Latino Audience
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 30, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Alberto Padron
Stinghouse
- CEO at Stinghouse, a strategic marketing communications agency located in the Wynwood Arts District, in Miami
- Years of marketing experience, 8 in national multicultural marketing
- Former member of the national Direct Marketing Association’s Directo: The Council for Hispanic Marketing – Co-Contributor to the DMA’s “Hispanic Marketing: Best Practices in Reaching the Hispanic Consumer”
- Contributor to Latina Magazine’s article, “Will Spanish Survive in America?” and DM News’ “Marketers Aim for Authenticity,” column
- American Advertising Federation Board of Directors – Miami Chapter
- Work recognized across numerous national trade organizations including Association of Hispanic Advertising Agencies, Hispanic Media Planning Excellence, Direct Marketing Association’s Echo, and Effie Worldwide
- Can be contacted at [email protected] or 954-663-6419
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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