Learn and understand basic damage guidelines for false advertisement claims.
Many companies are being hit with false advertising lawsuits by competitors or consumers alleging financial injury due to the misleading or false claims in the advertised product or service. This topic will cover the guidelines used by courts to evaluate damage claims in false advertising litigation. You will better understand the models being used to assess damages and learn strategies to defeat damages claims. This information will help companies limit potential exposure in false advertising lawsuits.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Basic Requirements for Damages in False Advertising Lawsuits
- Lanham Act Remedies and Requirements
- State Law Requirements and Remedies
- Rule 23 Requirements in Consumer False Advertising Cases
Damage Models in False Advertisement Litigation
- Standing Requirements
- Proving Lost Sales
- Price Premium Models for Consumer Cases
Tips and Tools for Defeating Damage Claims
- Demonstrating Lack of Causation
- Opposing Certification Based on Inadequate Damage Models
- Recent Case Trends
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 12, 2019.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Robert J. Herrington
Greenberg Traurig, LLP
- Partner/shareholder in Greenberg Traurig’s Los Angeles/San Francisco offices; Co-chair of Greenberg Traurig’s class action defense practice
- Defends Fortune 500 consumer products companies in complex, multiparty commercial litigation, including government enforcement litigation, product defect litigation, and class actions in the areas of false advertising, unfair competition, and products liability
- Best-selling author of the book Verdict for the Defense (Sutton Hart Press 2011) which offers advice to corporate and business leaders defense strategies to limit companies’ liabilities and keep plaintiffs’ class action attorneys in check; co-author to Class Action Strategy and Practice Guide (ABA Publishing 2018), which discusses the strategies for defeating class certification and the litigation risks faced by companies using emerging technologies, including nanotech and artificial intelligence
- Recognitions: Class Action Litigation of the Year (2017), Century City Bar Association; Top Attorneys Under 40 for Class Actions (2013-2015), Law360; Product Liability Mass Tort and Class Action Consumer products, Legal 500 United States (2013-18)
- Memberships include: American Bar Association (litigation section); Association of Business Trial Lawyers Los Angeles; International Bar Association; Century City Bar Association; Los Angeles County Bar Association
- Can be contacted at [email protected] or 310-586-7816
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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