Learn valuable customer retention strategies in order to drive profits for your company.
Many organizations do not understand much less practice the strategies that are required to maximize customer lifetime value by nurturing powerful relationships that go well beyond simply selling. They see clients as individual transactions and focus on the sale rather than investing the time, effort and empathy that are ALL needed to convert mercenary clients to loyal customers into raving fans. This topic helps the persons responsible for acquiring and cultivating new client acquisition with immediately actionable tactics to find, engage, retain and maximize relationships with VIP/type loyal, profitable client relationships.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Overcome Customer Risks in Choosing You
- Identify and Minimize Client Risks in Their Selection Process
- Functional Risk
- Financial Risk
Different Skills Are Required at Every Stage of the Relationship
- Prospecting - Marketing Skills
- First Time Purchase - Sales Skills
- Repeat Purchase - Service Skills
- Apostle/VIP Customer Creation - Relationship Skills
The 5 Levels of Humanistic (Customer) Need
- Stated
- Real
- Unstated
- Delight
- Secret
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 18, 2020.
Call 1-866-352-9540 for further credit information.
- IAAP 1.0
- All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.0.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Ethan L. Chazin, M.B.A.
The Chazin Group LLC
- Principal of The Chazin Group LLC
- Practice emphasizes all aspects of business growth coaching
- Conducts regular seminars and workshops on numerous areas related to leadership, sales effectiveness, culture transformation, diversity and belonging, and employee empowerment
- Author of several publications related to the areas of career exploration and culture transformation
- Membership information: Goldman Sachs 10,000 small businesses coach, Kauffman Foundation FastTrac Growth coach certification
- M.B.A. degree in marketing, George Washington University
- Can be contacted at 917-239-5571, [email protected], or https://www.thechazingroup.com
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
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