Marketing professionals are launching great mobile-friendly campaigns that engage, enlighten and offer a variety of deals and opportunities to subscribers.
So why is there a significant un-open rate and why do our emails get deleted? This OnDemand Webinar will help marketing professionals create mobile-friendly emails that get read and generate results. Learn about mobile behavior and best practices for campaign delivery. Understand how important layout and design are for a variety of mobile devices. By the end of this webinar, you will know how to get and keep subscribers, create mobile-friendly campaigns that get noticed and be able to measure the successes of each campaign. 5 Reasons to Order: •Understand mobile behavior and how it affects your mobile campaigns •Learn best practices for campaign delivery •Discover the importance of layout and design for a variety of different mobile devices •Learn how to obtain and keep subscribers •Understand how to excite and engage your subscribers
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
From Desktop to Mobile Device
- Mobile Behavior Research and Statistics
- Subscriber Signups
- Best Practices
Mobile-Friendly Designs
- Layout and Style
- Templates
- Linking
Mobile-Friendly Campaigns
- Compatible App
- Codes and Coupons
- Excite and Engage
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on February 28, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Jenny Holmes
Paramount Arts Center
- Director of Marketing and Social Media for Paramount Arts Center in Ashland, KY
- Responsible for all aspects of marketing and public relations for this large arts center serving a tri-state area of Kentucky, West Virginia and Ohio
- Worked in marketing and business development for a variety of emerging technology companies for the past 20 years
- Wrote several books including “Mobile Marketer: 50 Apps and Tips to Up Your Social Game,” “Marketing the Arts,” and “Change a lot of little things: a nonprofit success story”
- Speaks about social media marketing, Apps and mobile technology with recent conferences to include “Leadership at Golden Gate University” San Francisco; “Best Marketing Apps” and “Marketing the Arts” at the Southeastern Theatre conferences in Chattanooga and Atlanta and was recently invited to teach “Social Media for the Arts” in NYC at Broadway Conference and AuditoriumMeet2012 in Edinburgh, Scotland
- Organized BAM 2012, the first-ever social media conference in Huntington, WV featuring speakers from throughout the nation
- B.A. degree in journalism/public relations, Marshall University in Huntington, WV
- Can be contacted at [email protected], 606.923.3371 (cell phone) or 606.324.3175 ext. 309 (office)
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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