Live Webinar

60-minute live streaming program
  • March 5
  • 1:00 - 2:00 pm EST

Also available as:

OnDemand Course

Creating an Online Presence for Your Business

March 5

Learn effective strategies you can implement now to create a stellar online presence for your business.

In this session we’ll help you understand the key steps in establishing an online presence for your business that meets the needs of your customers and prospects. As part of this class we’ll feature some of the opportunities where AI can help streamline development not only for efficiency but also in adding overall value.

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Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Get the Right Domain
  • What Are the Components of a Good Domain?
  • Tips on What to Avoid
  • Tools for Acquiring a Domain (and How to Do It)
Components of an Online Presence
  • Email
  • Website
  • Social Media
  • Planning Your Digital Ecosphere
Email Setup
  • Don’T Use a Generic Email Address
  • Microsoft 365 vs Google Workspace
Website
  • Defining Your Strategy
  • Features and Components
  • Platforms/CMs
Social Media Presence
  • Which Are Important for Your Business
  • The Big 3: Linkedin/Meta(Facebook/Instagram)/X (Formerly Twitter)
  • Others You May Want to Consider
Bringing It All Together
  • 5 Steps for Success
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More Program Information

Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

OnDemand Course

This course was last revised on December 7, 2021.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, and directors.

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Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

  • President, Accountable Digital, LLC
  • 35-year veteran of the agency business and has been involved in internet marketing since the early 1990s
  • His experience brings together a unique combination of business development, account management, technology, and strategic planning skills
  • Provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (https://accountabledigital.com/peter-platt/)
  • Developed the first www.dupont.com web site (while at Saatchi & Saatchi)
  • Purchased banner ads/microsite on hotwired.com for Eastman Kodak
  • One of the first 100 people certified in Google® AdWords
  • Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC)
  • Can be contacted at [email protected] or 585-633-7748
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Add to Wishlist

More Program Information

Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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With This Course

Access to all training products for one year
$699/year

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Product ID: 411885
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