Available in:

OnDemand Course
MP3 Download

Creating an Employer Brand to Recruit Top Talent

Learn how your organization can build an attractive brand where prospective employees will want to work.

In today's competitive talent market, businesses must 'up' their game to become and remain an employer of choice. Business leaders today have an acute need to find and retain top talent to be successful. With historically low unemployment rates, the competition for the best talent is at an all-time high. Therefore, having a compelling employer brand that will attract top talent is crucially important. Most employers are only scratching the surface of having a competitive employer brand, which defines what it's like to work at a company. It communicates the organization's unique culture, mission, values, and purpose, helping prospective hires understand the benefits of joining the team. To recruit millennial employees, organizations must adapt their missions and management styles accordingly. This course will focus on how organizations can build an attractive brand where potential employees will want to work. Additionally discussing tools and strategies to help you increase your company's employment brand and recruit perspective employees, whose values differ greatly from their generational predecessors. Remember, you have an employer brand whether you have put any effort behind it or not - so why not put in the effort craft a brand that you can be proud of and that will help you to attract the best talent and keep that talent in your organization so that it can thrive and grow?

66 minutes
Course Exam
Certificate of Completion
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Importance of Creating a Compelling Employer Brand

Why Millennials Are Looking for a Great Brand

Create a Millennial-Ready Experience

Analyzing Your Brand

Strategies for Creating a Compelling Employment Brand

Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 25, 2025.

Call 1-866-352-9540 for further credit information.

  • ASA 1.0
     
  • This program may qualify for 1.0 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]. Please retain proof of attendance in the event your CE record is audited.
     
  • HR Certification Institute 1.0
     
  • This E-Learning program has been pre-approved for 1.0 (General) recertification credit hours toward aPHR®, aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM), and SPHRi(TM) recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
     
  • SHRM 1.0
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.0 PDC(s) for the SHRM-CP or SHRM-SCP.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

  • Those applying for AIA and HRCI must view 100% of the program and answer the questions following the program.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Larry Hammond, Sr.

Larry Hammond, Sr.

Sea Ventures Consulting

  • Owner of Sea Ventures Consulting
  • Through his workshops, strategy sessions, and keynote addresses, he focuses on helping organizations that are stuck in the way it has always been done, thinking without ever achieving true satisfaction, to transform
  • By producing an organizational culture that creates a contagious leadership environment, helps organizations to achieve maximum performance, increase employee retention, and heighten employee engagement
  • More than 20 years of senior leadership, coaching, training, and development experience
  • Mentor in business, marketing, sales, human resources, entrepreneurship, and leadership in public agencies and community organizations
  • Facilitated management and employee feedback sessions
  • Coaches leaders and managers in public and private industries around team building and culture development
  • Developed, delivered, and evaluated a variety of training seminars, including, customer service, change management, strategic planning, leadership development, and public speaking
  • Provided leadership training to Leadership Pasadena, a leadership program that empowers, inspires, and connects leaders who strengthen a diverse community
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 412034
Published 2025
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!