Be comfortable with the media.
Learn practical and proven media relation strategies and methods to protect your community. In an age of social media and a 24-hour news cycle, failing to pay attention to media relations can be a costly error. Even small town communities and the public officials that lead those communities must be prepared for potential high profile crisis situations and challenges, and the barrage of media coverage that will often ensue. The only way to survive is through strategic communications planning and preparation. This topic will help you understand the social media and never off media context in which we live and how media relations can tie directly in with legal and even government relations challenges. You will learn the essential elements to being prepared, including: developing key messages for your organization, creating core media materials, understanding the role of new media in your preparations, the value of developing media relationships, and the many forms of media outreach available.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Importance of Understanding the Media
- The 24-Hour News Cycle
- Telling Your Side of the Story
- Protecting Your Community/Agency/Public Official's Reputation
- Practice Makes Perfect
The Policy - Communications Nexus
- Explaining Complex Issues
- Driving Your Story
- Supporting Your Key Policy Allies
Mechanics of the Game
- Having a Plan to Build on
- Creating Winning Messages
- Materials That Can Deliver With Impact
- Relationship Building With the Media
- The Increasing Power of Social Media
- Avoiding the Common Pitfalls
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on July 27, 2016.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Frank Maisano
Bracewell & Giuliani LLP
- Founding partner, Policy Resolution Group of Bracewell & Giuliani LLP
- More than 20 years of experience in strategic and media communications
- Former top communications advisor in the U.S. Congress for four U.S. Representatives and one U.S. Senator
- Recognized as the leading media expert nationally in the field of energy and environmental issues
- M.B.A. degree, Johns Hopkins University; B.A. degree, Hillsdale College
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
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- Course Manuals
- Executive Reports
- White Papers and Articles
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- State Specific Credit Tracker
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