Effective email marketing builds on top of solid email delivery practices.
Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of delivering email directly affects your ability to reach customers. This on-demand webinar will arm you with the knowledge you need to ensure your email marketing efforts are not hindered by suboptimal delivery practices. 5 Reasons to Order •You will learn why people talk about deliverability. •You will learn how to separate delivery from content and how recipient permission ties them together. •You will learn the often-neglected basics behind successfully delivered email. •You will learn how marketers can leverage delivery metrics to improve overall success. •You will learn why delivery capacity shapes how email marketers think about email.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Making Sense of the D-Word - Deliverability
Content Is King but Delivery Gets You There
Why Delivery Matters
Delivery = Transport + Acceptance + Identification
Make Yourself Easy to Identify!
Sidebar: Insert Reputation Here
Delivery Things You Can Measure, and Why
Beyond the Inbox 1 - Aim to Deliver Content to Where User Wants It
Beyond the Inbox 2 - Email (and Delivery) as Just Another Brand Asset
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 28, 2014.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Tim Draegen
Message Bus
- Online Trust Alliance Member of the Year, 2012
- Vice president of Marketing at Message Bus
- Primary writer of the DMARC (Domain-based Message Authentication, Reporting & Conformance) specification
- Founder of dmarcian.com
- Frequent international technology presenter in the areas of email and internet security
- 20 years of software engineering, product management and startup executive experience
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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