Learn how to analyze sales data and use it to positively impact your team and business.
The purpose of data accumulation is to improve some aspect of your organization’s performance. If you don’t keep the right sales records, if they are not reported accurately, if they are not evaluated effectively – why bother keeping them? This topic is about not just the evaluation of data but what data should be developed, why it should be developed, how it should be interpreted, and then what actions should be taken as a result of what is learned. Data is useless if it is not accurate, if it is not interpreted effectively or if after it is interpreted the results are not integrated into new behavior. It is a complex and yes critical process but one that is necessary if any organization wants to maintain sustained growth, competitiveness, profitability, relevance, and overall success. This information is not just about the technology for the data but the rationales, the evaluations, the interpretations, the actions, the politics, the management style, the culture, etc. that will ensure a process that will help you remain competitive, relevant, effective, and necessary.
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
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| The What | |
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| The How | |
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| The Interpretation | |
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| The What to Do Next | |
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
Live Webinar Registration
No credit available.
OnDemand Course
This course was last revised on September 21, 2020.
Call 1-866-352-9540 for further credit information.
Who should attend?
This live webinar is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, analysts, consultants, and other sales professionals.
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Roy W. vanNorstrand
The Leren Group LLC
- Founder and president of The Leren Group LLC
- The Leren Group LLC is a professional services firm passionately devoted to delivering high impact, high value, sales training, sales coaching, and sales management solutions to our clients; we use an innovative model of resources, tools, training, consulting and coaching to drive what we call Leren Sales Optimization; our clients include small and medium businesses in several industries throughout North America
- More than three decades of sales management experience and practice in a variety of industries and business models including the Development of the Leren Group Sales Optimization Model™
- Served as a staff facilitator for the Heartland Technology Groups (HTG); a member of the Association for Talent Development (ATD – formerly ASTD); the Sales Management Association (SMA); The Professional Society for Sales & Marketing Training (SMT); The Sales Association (TSA); and a founding member of the Business Relationship Management Institute (BRMI); Adjunct Instructor at Northcentral Technical College
- A sought after speaker and subject matter expert on the topics of sales strategy, sales process and sales management
- Wrote the Professional Practice of Sales series of live and online training resources
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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