You're Publishing Great Content, Why Aren't People Commenting? You've spent hours and hours creating and publishing content to increase your online presence, however no one seems to be commenting.
What does it take to get them to comment? Your content is competing with thousands of other blogs and other diversions, so how do you grab their attention and encourage them to share their reaction? This OnDemand Webinar will explore ways to encourage comments, as well as identify alternative ways people acknowledge your content. 5 Reasons to Order: •Learn the ingredients necessary to create an environment that encourages comments •Discover how to amplify your content in order to increase the number of people likely to comment •Learn how commenting on other people's content can benefit your own content •Learn how to make it easy for your readers to nteract with your content •Understand how to respond to comments
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Act First
- Comment on Other People's Content
Ask for Comments
- At the End of the Post
- Through Social Media
- In Your Newsletter, Email Signature, etc.
- Invite Friends to Seed Comments
- Reward Comments - Customers, Prospects
Invite Other Opinions
- Idea Is to Spark Conversation
- Spam and Trolls
- Moderate - but Don't Edit
- Disagreement Fuels Comments
Encourage Readers to Share Their Experience
Include Links to Other Content
- Sometimes Called "Link Bait"
- Curated Lists of Articles (Links) That Will Get the Authors to Visit Your Blog
- Embedded Links (Operating Much Like Footnotes) in Your Content
Acknowledge, If Appropriate, Those Who Inspired Your Post
- They Are Likely to Comment
- They Are Likely to Share Your Post With Their Audience
Expand Your Audience
- Use Tools: StumbleUpon®, Twitter®, Facebook®, Google+®
- Circulate Your Posts at Different Times (su.pr, Buffer, HootSuite, Etc.)
Make It Easy to Comment
- Forms and Captures Can Act as Coolers
Respond Quickly to Comments (ABCs)
- Acknowledge
- Bond
- Comment on Comments
Don't Be Discouraged If an Article Doesn't Attract a Lot of Comments
- Most Popular Posts Sometimes Have No Comments
Alternatives to Comments That Are Just as Beneficial (Maybe More Beneficial!)
- In Person Responses
- Analytics
- Blog Article Life-To-Date Clicks
- Subscription to RSS Feed
- Responses on Social Media Platforms
- Call to Action
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 8, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Dawn Westerberg
Dawn Westerberg Consulting, LLC
- President of Dawn Westerberg Consulting LLC, Austin, Texas
- Senior management positions including vice president of sales and marketing at Sage, MIP, Open Systems, Lawson Software
- Dawn Westerberg Consulting LLC emphasizes all aspect of strategic marketing and provides outsourced marketing management and services
- Certified duct tape marketing consultant
- Community manager for Information Technology Alliance ITA OnLine
- Bit Rebels Top 75 Bad Assed Women of Twitter®
- Frequent speaker all across the country on the topics of marketing, social media, and creating compelling content
- Graduate, Augsburg College in Minneapolis, Minnesota
- Can be contacted at [email protected] or 512-656-4527
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
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- White Papers and Articles
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- State Specific Credit Tracker
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