Learn how business to business and business to consumer marketers can double or triple their direct mail letter and email response rates.
Direct mail and email can be very profitable as they can be the most cost effective and fastest ways to generate leads and increase sales. But many marketers lose time and money because they violate some of the time tested rules - marketing blunders that depress response. This program will teach B2B and B2C presidents and marketing directors can double or triple their response rates with the latest trends in scientific and accountable advertising. Learn how to create a successful, profitable multichannel campaign, including digital, direct mail, email, and more. You will never look at advertising the same way again ... knowing how to supercharge your marketing and evaluate the copy and strategies.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Trend #1: Reinventing Your Marketing Strategies and Tactics
- 6 Keys
- 3 R's: Review, Reinventing, Renewal
- AI
Trend #2: Adjusting Your Marketing Based on Economic Realities
- Marketplace Economic Reality: Surviving, Growing, and Dominating Your Market
- Today's Consumer
- Business Owners: Surviving, Growing and Dominating Your Market in a Recession or Inflationary Environment or Stagflation
- Reality in Advertising During an Economic Uncertainty: 2 Keys
Trend #3: The New Integrated Multichannel Marketing
- The Multichannel Marketing Approach
- Example: Integrated Marketing Campaign
Trend #4: Advanced Data Modeling
- Transactional Data Modeling
- AI
Trend #5: Digital Footprint Versus Foundation
- Google and Meta Changes: Cookie Apocalypse Anti Marketing Policy Changes
- 3 Dangers to Advertising
- 3Things to Keep in Mind
- Using a Multichannel Strategy
Trend #6: Direct Mail in an Online World
- Death of Direct Mail?
- Unique Formats
- Direct Mail Remarketing
- Informed Delivery - Tracking and Engaging
Trend #8: Geofencing
Trend #9: Testing New Media
- 7 Proven + Improved Strategies and Tactics for Multichannel Ecommerce Marketing
- 6 New Strategies and Tactics for Multichannel Ecommerce Marketing
Trend #10: Using Copy and Sells
- Direct Response Copy
- Other Copy Essentials Increase Responses
- At the End of Your Copy Presentation, Ask Yourself...
Bonus: 6 Action Steps...
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on February 13, 2024.
Call 1-866-352-9540 for further credit information.
MP3 Download
No credit available.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Craig Huey
Creative Direct Marketing Group, Inc.
- CEO and Founder of Creative Direct Marketing Group
- Craig has turned numerous small companies into multi-million-dollar companies, wrote the book on multichannel marketing, mailed over a billion direct mail pieces, and tested over 10,000 digital variables.
- Winner of 111 Marketing Awards
- The top digital and direct response marketers in the U.S., Mr. Huey is also the publisher of Direct Marketing Update
- [email protected] / 615-490-8832
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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