Much has changed in the past few years as content has largely been reduced to 140 characters and we've progressed from "if social" to "what social," and now "how social.
" This leaves us with a few unanswered questions. If content is short, is it still king? Should content marketing overcompensate for an otherwise weak marketing strategy? How can you make sure your marketing efforts are working together in harmony? This on-demand webinar will provide you with the answers to these questions and more. Join us for an informative program by Lara Haehle. With over 20 years of marketing experience, she will give you the tools you need for a successful content marketing strategy. 5 Reasons to Order •You will learn a brief history of content marketing •You will learn from the latest content marketing research •You will learn what many describe is the biggest challenges for content marketers •You will learn from the sharing amazing case studies on content marketing strategies and tactics that work.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Is Content Marketing?
- Brief History
- Why Content Marketing?
- Tomorrow's Media Companies
What Does Epic Content Marketing Entail?
- 6 Principles of Epic Content Marketing
Defining Your Niche and Strategy
- Be Honest About Your Content
Defining Your Content Niche
- Creating a Content Marketing Mission Statement
Epic Content Marketing in Action
- Case Studies/Examples From Big and Small Companies/Businesses Doing It Right
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on February 20, 2014.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Lara Haehle
White Horse Productions, Inc.
- Social media and digital marketing maven with White Horse
- More than 20 years of experience in marketing, communications, public relations, and digital media, including content strategy and web development
- Lara discovered her passion for working in marketing and public relations during a stint at her college radio station, where she was thrust into promotional leadership, and subsequently recruited to work in commercial radio and then for Sony Music developing emerging artists
- Her expertise lies in the creation of marketing strategy and campaigns with an eye toward messaging and integration with other efforts
- Her list of clients includes: Sprint, General Motors, Wrigleys, Schlage, Google, MSN Bing, AT&T Wireless, Rabobank, Kellogg’s, CenturyTel, and government organizations such as Sonoma County, CA
- Published articles and white papers on an international level for variety of topics, ranging from music to social media and technology
- Can be contacted at [email protected] or 503-471-4200
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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