White Paper

Why You Should Test

 

4 Surprising Test Results to Help You Market Better

When your team creates an ad, it isn’t made for just anyone. It is created with your prospects in mind and your product to sell. The main reason behind the success or failure of your ads, mailing pieces, videos, etc. comes down to the headline. You want your headline to grab the attention of your prospect and make them want to stop and read, watch or click. This white paper reviews the importance of testing, testing and more testing.

Agenda

Faculty

Craig Huey

Craig Huey

Creative Direct Marketing Group, Inc.

  • CEO and Founder of Creative Direct Marketing Group
  • Craig has turned numerous small companies into multi-million-dollar companies, wrote the book on multichannel marketing, mailed over a billion direct mail pieces, and tested over 10,000 digital variables.
  • Winner of 111 Marketing Awards
  • The top digital and direct response marketers in the U.S., Mr. Huey is also the publisher of Direct Marketing Update
  • [email protected] / 615-490-8832

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