The things driving your success may not be what they seem.
We’re all results oriented people. But there can be dangers in focusing on “the win” without closely examining what really drives it. There can be correlation without causation– just because things two things happen at the same time does not mean that one caused the other. Not knowing the real drivers of your success makes it hard to repeat that success, or change course when situations require.
Agenda
Faculty
Brad Mehl
Boundless Markets
- CEO of Boundless Markets
- Advises leading companies on data-driven approaches to acquiring customers, creating new channels and entering new markets
- Builds roadmaps and plans for data-driven growth for CEOs and Chief Marketing Officers
- Conducts training and workshops on improving data-discipline and digital marketing
- Provides Interim Chief Marketing Officer services
- 20+ years of experience in advising FORTUNE 500 companies and growth ventures
- Led marketing at two ventures from start-up to IPO, and a $400MM business information company acquired for $1.6 billion
- Software company founder
- Named Marketer of the Year
- Board of Directors, Software and Information Industry Association
- Can be contacted at [email protected]
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