Preference management – a marketing strategy that gives users control of their data and transparency into how it’s being used, while simultaneously allowing organizations to collect first-party data and better serve their audiences – is becoming increasingly crucial for brands. OneTrust PreferenceChoice, along with the Data and Marketing Association (DMA), surveyed marketers to explore the current state of consent and preference management and the value it can provide to organizations.
Download this guide to learn:
- Everything marketers need to know about the value of consent and preference management
- How to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws
- Key insights of the survey as well as industry trends and best practice
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