Does your firm invest in content marketing?
Developing regular, quality content is crucial to the success of your law firm’s marketing efforts. The best approach to get your ideas and insights seen by your audience is through law firm content marketing. This white paper reviews how sharing and promoting your ideas will benefit your law firm by gaining trust and developing influence with prospects.
Agenda
Faculty
Jay Harrington
HARRINGTON
- Attorney, author, and owner of legal marketing, consulting, and coaching firm Harrington Communications
- Coaching and consulting practice emphasizes all aspects of legal business development, personal branding, and productivity optimization
- Conducts regular seminars, workshops, and speaking engagements for law firms and legal industry associations on topics related to legal business development, personal branding, and productivity optimization
- Writes regularly for legal industry publications including Law.com, Attorney at Work, JD Supra, and maintains his own blog for attorneys and legal marketing and business development professionals called Simply Stated
- Author of two books: (1) The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer, and (2) One of a Kind: A Proven Path to a Profitable Law Practice
- J.D. degree, University of Michigan Law School
- Can be contacted at [email protected] and follow him at @harringj75 on Twitter®
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