Congratulations! You’re now the new head of marketing for your company or have started a new marketing management career. Maybe you’ve been promoted from within, or perhaps your new employer found you through an exhaustive search. Either way, your company is thrilled to have you on board and anxious for you to have a huge impact on your company’s success.
This paper serves as a guide to help you create a game plan so you can effectively:
• Assess the current situation
• Assimilate other people’s viewpoints
• Determine critical success factors
• Develop the important year-one game plan.
Learning Objectives
- Define the tools you need to ensure your company has evolved to meet the needs of managing your ever-changing marketing landscape.
- Determine where to start by assessing your employee's skills and strengths; current positions; and evaluating your external players and resources.
- Learn about competitive intelligence and how it can help you fuel smarter campaigns.
Agenda
Faculty
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- Live Webinars
- OnDemand Webinars
- MP3 Downloads
- Course Manuals
- Audio Recordings*
- Executive Reports
- White Papers and Articles
- Sponsored Live Webinars
Additional benefits include:
- State Specific Credit Tracker
- Members Only Newsletter
- All-Access Pass Course Concierge
* For audio recordings you only pay shipping
Questions? Call 877-296-2169 to speak with a real person.
Thank You!
Download White PaperFree White Paper Sponsored By:
More Program Information
Access to all training products $699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
