In today's mobile-first world, the success of your digital marketing often depends on driving phone call conversions.
You now have to know the digital channels ads, campaigns, search keyword, and website interactions driving qualified calls – so you can optimize for what’s bringing in the most customers.
This guide explains why call conversions have become so important to digital marketing and introduces you to call attribution – what it is, how it works, and its benefits for digital marketers. It also provides a self-assessment and tips on how to select the right call attribution platform for your business.
What you will learn:
- Why call conversions are so important to AdWords, Facebook, and display ROI
- The dangers of ignoring call conversions in your marketing analytics
- How to select the right call attribution platform
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