Consumers today view display ads on their smartphones. And when they convert, many prefer to call.
Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Download this playbook from DialogTech and learn how to:
- Prove the real impact of your display campaigns on revenue
- Optimize ad placement to drive more conversions
- Target new audiences most likely to call
- Increase conversion rates by turning display ads into click-to-call ads
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