White Paper

Speech Writing Fundamentals - Focusing on the Audience

 
Many fledgling speakers make the mistake of writing for themselves without ever considering the audience. Yes, you may be the funniest person you know, but that means nothing if no one else laughs. One of the hardest concepts for speakers and leaders to grasp is that many of the concepts we take for granted are known only to a few. What you may deem common sense because of your experience may very well open a new world for someone without your background. Try to remember a time that you did not know what you know now. Wouldn’t it have been wonderful to have had someone show you the way? Your job is to take these key concepts and present them in such a way that those who are hearing them for the first time may understand them, remember them, and USE them.

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Melanie Hope is the owner of Hope Speaking LLC and a Partner of SPiTshine Presentation Training. She is a professional copywriter and editor. Ms. Hope has travelled to 43 states and 4 continents conducting seminars and workshops to both private and public enterprises. She has written five books about networking/marketing, leadership/communications, and writing/publishing.

Faculty

Melanie Hope

Melanie Hope

Hope Speaking LLC

Agenda

Faculty

Melanie Hope

Melanie Hope

Hope Speaking LLC

  • Owner/Operator of StormKatt Productions LLC (writing/editing) and Hope Speaking (training/speaking)
  • More than 20 years of experience in the corporate world in leadership and development
  • Contracted with both private and public enterprises delivering live workshops throughout the world
  • Written multiple books about leadership, communication, and writing
  • Distinguished (highest) Toastmaster status; semi-finalist in the 2012 World Championship of Public Speaking
  • Co-host of podcast and video channel CounterCultureWISE
  • Professional editor and writer for multiple clients, including NPR
  • B.A. degree in communications, University of Washington
  • Can be contacted at [email protected], HopeSpeaking.com, Twitter® @hopespeaking, Facebook® facebook.com/hopespeakingllc, YouTube® youtube.com/hopespeaking, Pinterest® pinterest.com/hopespeaking, and LinkedIn® linkedin.com/in/hopespeaking

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