White Paper

Protecting Against, Preventing and Planning for Online Reputation Attacks

 
Today, consumers typically form first impressions of businesses based on what they read about them on the internet, particularly on search engines such as Google. In fact, according to a study released by PricewaterhouseCoopers in 2012, 80 percent of the 7,005 consumers interviewed worldwide indicated they researched products online before making purchases. And this figure was even higher, at 88 percent, among U.S. respondents. Naturally, given the rise in use of and reliance on smartphones since 2012, these numbers may be even greater. But more than consumers research businesses online; other parties including prospective employees/job seekers, investors, and even other businesses seeking B2B relationships do too. A business’s online reputation often is that business’s reputation. As such, online reputations truly matter, and – to the extent possible – businesses must try to limit or mitigate the effects of negative content that is published about them online.

Agenda

Faculty

Whitney C. Gibson

Whitney C. Gibson

Vorys, Sater, Seymour and Pease LLP

  • Partner at Vorys, Sater, Seymour and Pease LLP in Cincinnati, Ohio
  • Practice emphasizes internet brand and reputation issues, including illegal online sales enforcement and internet defamation
  • Conducts regular seminars and workshops on illegal online sales enforcement
  • Author of several publications related to the areas of illegal online sales enforcement, MAP monitoring enforcement and internet defamation
  • J.D. degree, University of Cincinnati College of Law ; B.S. degree, Pennsylvania State University
  • Can be contacted at [email protected], (513) 723-4823 on Twitter® @WhitneyCGibson or www.onlinesellerenforcement.com

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