Everyone knows that taps, video views and store traffic are useful metrics for gauging customer engagement from your mobile ad campaign.
But the ultimate measure of mobile ad success - the Holy Grail of measurement - is actual sales at the register. Some say it's not possible: We know it is.
If you're among those who wish it were possible to track in-store sales back to mobile ads, don't hesitate to download this content from acclaimed author and mobile marketing expert, Jamie Turner. You'll see that tracking sales is not only possible - it's being done every day. Download now and learn:
- Three mobile ad funnel realities
- How to measure mobile ad campaign success throughout the sales funnel
- How major brands are able to target, track and measure the success of a mobile ad campaign
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