White Paper

5 Pages
  • 5 Pages

Marketing to Seniors to Raise Capital and Sell Products

 

Don’t miss out on this important market.

Seniors are the most affluent segment of our society and spend close to half of all purchasing dollars. They comprise a huge market with enormous buying power however less than 5% of advertising is focused toward them. Are marketers ignoring seniors or do they not know how to reach them? This white paper provides insight for marketing to seniors and strategies to reach this important audience.

Faculty

Craig Huey

Craig Huey

Creative Direct Marketing Group, Inc.

Agenda

Faculty

Craig Huey

Craig Huey

Creative Direct Marketing Group, Inc.

  • CEO and Founder of Creative Direct Marketing Group
  • Craig has turned numerous small companies into multi-million-dollar companies, wrote the book on multichannel marketing, mailed over a billion direct mail pieces, and tested over 10,000 digital variables.
  • Winner of 111 Marketing Awards
  • The top digital and direct response marketers in the U.S., Mr. Huey is also the publisher of Direct Marketing Update
  • [email protected] / 615-490-8832

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