White Paper

5 Pages
  • 5 Pages

Marketing to Seniors to Raise Capital and Sell Products

 

Don’t miss out on this important market.

Seniors are the most affluent segment of our society and spend close to half of all purchasing dollars. They comprise a huge market with enormous buying power however less than 5% of advertising is focused toward them. Are marketers ignoring seniors or do they not know how to reach them? This white paper provides insight for marketing to seniors and strategies to reach this important audience.