It’s not just marketing and perceptions. Pricing affects the brain.
Many studies have looked at how marketing affects behavior, and some are now looking at how marketing has a direct effect on your brain. Many business owners and managers are tempted to discount their prices in order to increase sales. This white paper reviews a study that suggests if discounting causes the product or service to be perceived as less valuable, it will have a negative impact on the prospects’ brains, which will result in fewer sales, not more.
Agenda
Faculty
Jonathan Jordan
Global Change Management Inc
- President of Global Change Management Inc, a business and personal development firm
- Internationally renowned business & executive coach, speaker, and author
- Engaged by United States Senate to train the entire senate staff about brain-based workplace improvements
- Member of the prestigious Society for Social Neuroscience; licensed psychotherapist
- Author of the eBook, Brain Matters in Business
- M.A. degree, Florida State University; B.A. degree, Goshen College
- Can be contacted at 321-214-5824 or Jonathan@MindfullyChange
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