Review common marketing challenges.
Most people have the opinion that the project they are working on is different than anyone else’s. When really, a project is a project. After 20 years of training project leaders, our author, Paula Martin, has found that the same problems are faced by different groups, regardless of the industry they are in. This white paper reviews how to overcome common marketing challenges with practical solutions.
Agenda
Faculty
Paula Martin
International Matrix Management Institute LLC
Paula Martin is the CEO of the Matrix Management Institute and the Chief Creative Officer. She’s the primary developer of the Matrix Management 2.0™ organizational operating system and the author of the Matrix Management 2.0™ Body of Knowledge. Paula has worked with matrix organizations for over 25 years helping them create project systems, develop organizational management systems, and define matrix structures that support their business strategies. She’s realigned and re-engineered their business processes, worked with their leadership teams to enhance performance and helped them define accountability. As the Director of Product & Service Development, Paula focuses on discovering and addressing the needs of matrix organizations around the globe.
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