Learn why some marketers think direct mail is dead and others think it's making a comeback.
When it comes to using direct mail as part of a marketing plan, many marketers think direct mail is dead and don’t use it. Our author, Craig Huey, believes that this is a strategic and tactical mistake and thinks that direct mail is experiencing a renaissance. This white paper explains the factors behind this theory and discusses how direct mail can get you the response you want to see.
Agenda
Faculty
Craig Huey
Creative Direct Marketing Group, Inc.
- CEO and Founder of Creative Direct Marketing Group
- Craig has turned numerous small companies into multi-million-dollar companies, wrote the book on multichannel marketing, mailed over a billion direct mail pieces, and tested over 10,000 digital variables.
- Winner of 111 Marketing Awards
- The top digital and direct response marketers in the U.S., Mr. Huey is also the publisher of Direct Marketing Update
- [email protected] / 615-490-8832
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