Learn best practices for transparent cause marketing.
In October 2012, the New York Attorney General released a list of five best practices for “Transparent Cause Marketing”. The first practice is to clearly describe the promotion. Consumers should be able to easily understand the promotion beforemaking a purchase. Download this white paper to review the other best practices as well as answers to frequently asked questions.
Agenda
Faculty
Rob Laplaca
Verrill Dana, LLP
- Author and publisher of the blog, You Might Be A Winner (https://www.verrill-law.com/you-might-be-a-winner/) which has attracted over 100,000 reads
- Featured speaker at many live and online webinars with topics ranging from sweepstakes and contests to charitable promotions
- Represents many well-known national and international brands in advertising and promotions, including Starbucks®, Chobani®, Kimberly Clark®, American Eagle Outfitters®, Staples®, Constellation Brands®, and others
- Commercial litigator with over 28 years’ experience who has tried cases to verdict in federal and state courts, argued appeals before the Second Circuit and New York Appellate Division, and conducted arbitrations before the American Arbitration Association, JAMS and the International Chamber of Commerce
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