Risk of Becoming Generic in Franchising
Brands are recognized due to the familiar trademarks. Choosing the right mark, cultivating it and protecting it becomes critical when the brand is being developed. Unfortunately trademarks can be lost if a company neglects to protect it, or if the name is so popular that use of the mark is unable to be controlled. This white paper reviews instances of brands that lost their identity due to trademark issues and discusses strategies for trademarks.
Agenda
Faculty
Craig R. Tractenberg
Fox Rothschild LLP
- Partner in the New York and Philadelphia offices of Fox Rothschild LLP
- Practice emphasizes all franchise development and restructuring activities and building franchise companies
- Monthly columnist to a national legal newspaper on franchise topics
- Adjunct law professor of franchise law at Temple University School of Law (his alma mater)
- Author of several chapters of books on franchising and a frequent lecturer on franchise topics
- J.D. degree, Temple University James E. Beasley School of Law; B.A. degree, cum laude, La Salle University
- Can be contacted at [email protected]
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