Video

  • 11 minutes

Why Content Marketing Fails - You Made Content Without a Community

 
Before you create content ask the question: “Who will support and amplify this content and why?” This video will give a quick review of why you need a community behind your content marketing and why only having good content is not enough.
Runtime: 11 minutes

Agenda

Faculty

Margaret Dawson

Margaret Dawson

Rival IQ

Margaret Dawson is chief marketing officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, she is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies, including Amazon.com, Microsoft® and HP®. She’s a frequent writer and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech, and the convergence of technology and business. You can follow her on Twitter @seattledawson.

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