Selling to today's consumer whether its selling to BtoC or BtoB, takes a wide variety of marketing initiatives. This is why content marketing has become a major essential to a marketer’s survival. Marketers and business are striving to meet consumer’s needs for information, building a relationship and transforming a commodity into a highly-valued good or service.
Gain a better understanding of this marketing model and be better equipped to begin implementing it into your marketing programs.
In this video you will learn the "what," the "why" and, most important, the "how-to" of content marketing.
Content marketing isnt always about just writing, its about telling stories, engaging the consumer and going well beyond just talking about your products and services.
Let us help you write great content and be a great content marketer.
Agenda
Faculty
Sandra A. Eggers
CSC Group, LLC
- Founder of the CSC Group, LLC, whose mission statement is “Driven to create, to serve and to give”
- For more than 15 years, Sandra Eggers has been a marketing communications professional, having served clients including Thomson-Reuters, Holiday Inn, the Arthritis Foundation, CNA Life, LaSalle Insurance Services, the Community Foundation for Southeastern Michigan and Kirke-Van Orsdel
- Her work for clients encompasses both the digital and nondigital spaces
- Having begun her career as a journalist who gravitated to feature writing, Sandra knows how to tell a compelling story. Her articles have appeared in the Knoxville (Iowa) Journal-Express, The Waterloo/Cedar Falls Courier, Waterloo/Cedar Falls Magazine, Area Business Magazine and ExpertPR
- In addition to presenting her own marketing seminars, Sandra has shared her practical experience and passion for writing with the Society of Marketing Professionals, The Entrepreneurs Club of America, Eastern Michigan University, The Association of Lutheran Development Executives and the Society of American Pen Women
- Can be contacted at [email protected]
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