How is communication strategy tied to organizational strategy?
A communication strategy is an organized way of communicating. It answers such questions as who should be communicated with?, what should be communicated?, when should the communication occur?, etc. A communication strategy should be developed at the organizational level but implemented organizationally, divisionally/departmentally, team-based, and individually. This white paper reviews why communication strategy is important and who you need to be communicating with.
Agenda
Faculty
William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow
Rothwell & Associates, Inc.
- President/Rothwell & Associates, Inc. and Rothwell & Associates, LLC
- Distinguished Professor/The Penn State University
- 50 years of HR experience in government, multinational business, and owner of 5 small businesses
- Author of Motivated to Stay, a book about 100 research-based ways to reduce employee turnover
- Author of 170 books on HR and public speaker of 1,600 professional talks and seminars in 15 nations over a 31 year period
- Member of the Society for Human Resource Management, the Association for Talent Development the Organization Development Network, and the International Society for Performance Improvement
- Ph.D. / University of Illinois at Urbana-Champaign
- MBA/University of Illinois at Springfield
- Can be contacted at [email protected]/814-441-4087
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