Video

  • 2 minutes

Principles for a Good Refer a Friend Program

 
Referral marketing lets you control, optimize, and scale referrals just like you do with search. Close to 30% of marketers who use it, acquire more than half their new customers with it. The longer you wait to build a referral program, the longer it will take you to drive new revenue with new customers. This video will provide you with a quick review of the principles for a good refer a friend program.
Runtime: 2 minutes

Faculty

Jen Gray

Jen Gray

Extole

Agenda

Faculty

Jen Gray

Jen Gray

Extole

Jen Gray is the Director of Marketing at Extole. Leading demand generation efforts at Extole for almost three years, Jen is responsible for many marketing initiatives including lead generation, marketing automation, sales enablement and more. Prior to Extole, Jen was a strategic marketing consultant at MarketBridge where she worked with executives from Fortune 1000 companies, and delivered digital marketing and sales enablement solutions. Jen comes to the table with seven years of marketing and sales experience and holds a B.A. degree from Colgate University. Contact Jen at [email protected].

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