Video

  • 4 minutes

Planning Trigger Messages

 
The most powerful emails a marketer can send are trigger based emails. This video will provide you with quick review on how to build email triggers that drive revenue and reduce email volume to lower your CPM based fees. Learn how to leverage this crucial touch point to efficiently lay the foundation for a positive subscriber experience.
Runtime: 3 minutes

Agenda

Faculty

Luke Glasner

Luke Glasner

Glasner Consulting

  • Founder and principal at Glasner Consulting offering analysis, strategy, optimization/integration services in email, search and social media
  • Experienced Internet professional, creating his first website in 1996
  • Participated on NYU team in 2010 Google® Challenge, placing in the Top 10% worldwide
  • International ECHO Award Judge at the DMA, 2011 to 2013
  • Nationally recognized speaker appearing at events for Association of Strategic Marketing, Ad:Tech, DMA Annual, Email Evolution, Social Media Society and more
  • Certified as an AdWords® qualified individual in 2007
  • M.S. degree in integrated marketing, with a concentration in marketing analytics, New York University; B.B.A. degree in management, University of Massachusetts, Amherst
  • Can be contacted at 201.885.6245 or [email protected]

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