Since its launch in 2003, LinkedIn® has solidified its position as the essential social media platform for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still skeptical as to its value or remain uncertain about how to best use LinkedIn® to their advantage. Lawyers are able to turn LinkedIn® into a dynamic and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues. This video will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner.
Agenda
Why LinkedIn®?
• Overview
• Common Misconceptions About LinkedIn®
• The Reality of LinkedIn®
• Top Reasons Why Lawyers Should Embrace LinkedIn®
Developing a Complete and Compelling Profile
• Making a Commitment to LinkedIn®
• The Most Commonly Debated LinkedIn® Issue
• Getting Started: Settings, Privacy Controls and Paid Options
• Best Practices for Completing Your Profile
Leveraging LinkedIn®
• Growing and Managing Your Connections
• Leveraging LinkedIn's® Database
• Skills, Endorsements, Lawyers and Ethics
• Getting Social With Updates and Publishing
Taking It to the Next Level
• Leveraging LinkedIn® Groups
• Company Pages on LinkedIn®
• Conclusions and What's Next
Faculty
Phil Nugent
NCG Strategic Marketing, LLC
- Founded NCG Strategic Marketing, LLC, a consulting firm focused on helping attorneys and accountants develop their strategic brand, strengthen their online marketing presence and improve their communications and public relations
- More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
- Presented in-depth LinkedIn® training to thousands of professionals, helping them to improve their online presence, overall strategy and everyday tactics
- Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn®,” PR News Group’s Writer’s Handbook, Vol. 2, 2016
- Five years of experience as the director of global marketing of a Fortune 500 company
- J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
- Can be contacted at [email protected] or at linkedin.com/in/philnugent/
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