Since its launch in 2003, LinkedIn® has solidified its position as the essential social media platform for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still skeptical as to its value or remain uncertain about how to best use LinkedIn® to their advantage. Lawyers are able to turn LinkedIn® into a dynamic and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues. This video will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner.
Runtime: 85 minutes
Agenda
Why LinkedIn®?
• Overview
• Common Misconceptions About LinkedIn®
• The Reality of LinkedIn®
• Top Reasons Why Lawyers Should Embrace LinkedIn®
Developing a Complete and Compelling Profile
• Making a Commitment to LinkedIn®
• The Most Commonly Debated LinkedIn® Issue
• Getting Started: Settings, Privacy Controls and Paid Options
• Best Practices for Completing Your Profile
Leveraging LinkedIn®
• Growing and Managing Your Connections
• Leveraging LinkedIn's® Database
• Skills, Endorsements, Lawyers and Ethics
• Getting Social With Updates and Publishing
Taking It to the Next Level
• Leveraging LinkedIn® Groups
• Company Pages on LinkedIn®
• Conclusions and What's Next
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