Often times businesses fail to experience their own product firsthand and see the business through the customer's eyes. If the purpose of your business is the customer, and you exist because of the customer, and your lights stay on because of the customer then you need to mystery shop your business.
In this short 4-minute video you will learn what you can do to test a product or process of your business so that you can experience firsthand what the customer experiences. A case study will be presented about a simple way to mystery shop your own organization. You don’t need an elaborate budget or plan to mystery shop your organization, just a desire to experience your business/product from a customer's perspective.
Faculty Dr. Drew Stevens, Ph.D., of Stevens Consulting Group, will walk you through these steps in his latest Customer Service Minute video. Dr. Stevens is the author of the best seller Split Second Selling and Ultimate Business Bible and has written 100’s of articles on sales, customer service and selling strategy. He has been frequently quoted in the media, with periodicals such as Personal Selling Power and Sales and Marketing Management, The New York Times, The New York Daily News, and the Chicago Tribune.
Agenda
Faculty
Drew Stevens, Ph.D.
Stevens Performance Group
Dr. Drew Stevens, Ph.D.
- International financial educator specializing in retirement optimization
- Works with individuals to transform financial struggles into wealth and lifestyle fulfillment
- Started career on Wall Street, with extensive experience in financial markets and investments spanning 37 years
- Expertise in creating holistic retirement plans to maximize income and mitigate risk
- Author of 15 books, including ‘Understanding Social Security’, and writer of over 5500 articles on financial topics
- Licensed fiduciary in 7 states, ensuring ethical financial guidance for clients
- Renowned international keynote speaker, workshop provider, and media host
- NSSA, AHIP, and IRMAA certified
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