Everyone is familiar with the 5 “Ps” of Marketing: Price, Positioning, Product, Promotion and Place. Every organization worth their salt already has that stuff figured out. What’s lacking is the 6th “P” which is Pleasure. Rarely, if ever, is marketing pleasurable for the target audience. Human beings, by design, will spend more time engaging with, and pay greater attention to, an experience that provides pleasure. Games do this in spades. Gamification is the art and science of strategically applying game intelligence to solve real-world problems. We’ll give you our take on this, and how we’ve helped more than 15 of the Top 50 Leading National Advertisers and 19 of the Fortune 100 learned how realistic crazy-good results are with the right brand of Gamification.
Agenda
Intro to Gamification
• What It Is and What It Isn’t
• The Timeliness of Gamification
• Psychology and Academics Behind It
Why You Should Care About Gamification
• Who Is Doing It?
• Results
• Forecasts
How to Do It Right and How to Do It Wrong
• Examples
• The Unfulfilled Promise
• The Transformative Future
Faculty
Todd Young
Mindspace
- One of four directors at MINDSPACE, the leader in strategic gamification
- Account lead on dozens of Fortune 500 campaigns
- Oft-cited thought leader in gamification
- Can be contacted at [email protected] or 480-420-8633
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- Live Webinars
- OnDemand Webinars
- MP3 Downloads
- Course Manuals
- Audio Recordings*
- Executive Reports
- White Papers and Articles
- Sponsored Live Webinars
Additional benefits include:
- State Specific Credit Tracker
- Members Only Newsletter
- All-Access Pass Course Concierge
* For audio recordings you only pay shipping
Questions? Call 877-296-2169 to speak with a real person.
More Program Information
Access to all training products $699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
