Video

  • 18 minutes

Email Tactical Considerations

 
Now that your email has made it to the inbox, how do you get your email open? This video will provide you with a quick review of tactical considerations to get your email open including the importance of your email subject line and from address, what shows up in the preview pane of your email and what should be in your email.
Runtime: 17 minutes

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

Agenda

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

  • Director of Customer Success at ClickMail Marketing, Inc. in San Mateo, California
  • Former director of database marketing at Xylem Digital in Denver, Colorado; 2008 Internet Advertising Competition winner: Best Food Industry Email message campaign (Jamba Juice) and Best Food Industry Email message, Best of Show Email message (Jack Link’s)
  • 10 years of industry experience including account management roles at two major email service providers, ExactTarget and Lyris
  • Consults on email and social media strategy and tactics
  • Member of the Only Influencers digital marketing community
  • Has worked with a diverse portfolio of B2B and B2C email marketers including Adobe®, Funny or Die, Specialty Equipment Market Association (SEMA) and Zynga®
  • Previously presented on webinars and at workshops hosted by ExactTarget and Marketing Sherpa
  • Can be contacted at [email protected], 650-653-8116 or on Twitter® @grantkjohnson

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