Email Drips and Lead Nurturing

A drip campaign at its very core is an automated email workflow focused on a guided series of related messages. There are scenarios where one email just can’t do the job a focused email series can. This video will provide you with a quick review of email drip campaigns and lead nurturing.

Runtime: 11 minutes

Faculty

Linda West

Act-on Software, Inc.

Agenda

Faculty

Linda West

Act-on Software, Inc.

Linda West is sr. director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels and the architecture of the Act-On marketing technology stack.

Prior to joining Act-On, Linda worked at a New York-based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation and leveraging the latest marketing technologies to improve results.

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Faculty

Linda West

Act-on Software, Inc.

Agenda

Faculty

Linda West

Act-on Software, Inc.

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Faculty

Linda West

Act-on Software, Inc.

Agenda

Faculty

Linda West

Act-on Software, Inc.

All of your training, right here at Lorman.

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